Selfie with Modi
Remember when Modi broke the internet?
In 2015, for the Delhi Legislative Assembly Campaign, BJP installed more than a 1,000 selfie booths around the capital for supporters to take a photo with the prime minister, or at least his digital avatar. What has been advertised as a hi-tech “3D hologram” was nothing but a simple layer placed over the webcam image.
“Everybody wants to meet Mr. Modi, but because of protocol, everybody can’t,” said Mr. Raj Kumar Sharma, a member of the executive committee of the BJP’s Delhi wing who manages information technology for the party.
A basic smartphone app would have achieved the same result, but the rite, the queue, and the agglomeration mattered.
Narendra had always been obsessed with photographs and selfies with VIPs and world leaders, therefore decided to extend the habit to every Delhiite ...ehm considering the gap between the common man and political elite, this operation seemed like a joke.
“Over 500,000 people posed in special booths” the organizers said, “The subjects of the selfies can then get their photos by email or download them from the party website.” It ended with Seventy Thousands Selfies with Modi automatically uploaded onto the web.
Obviously a photograph with a politician creates a bond with him, but Modi took it one step further.
Eventually BJP lost the election. Nonetheless this experiment received an incredibly strong response in participation and its results were extremely good.
“Everybody wants to meet Mr. Modi, but because of protocol, everybody can’t,” said Mr. Raj Kumar Sharma, a member of the executive committee of the BJP’s Delhi wing who manages information technology for the party.
Mr. Sharma said the campaign gives people the feeling that “they are with Mr. Modi.” source: The Wall Street Journal
Narendra had always been obsessed with photographs and selfies with VIPs and world leaders, therefore decided to extend the habit to every Delhiite ...ehm considering the gap between the common man and political elite, this operation seemed like a joke.
“Over 500,000 people posed in special booths” the organizers said, “The subjects of the selfies can then get their photos by email or download them from the party website.” It ended with Seventy Thousands Selfies with Modi automatically uploaded onto the web.
Obviously a photograph with a politician creates a bond with him, but Modi took it one step further.
Eventually BJP lost the election. Nonetheless this experiment received an incredibly strong response in participation and its results were extremely good.